Your competitor is the roofer AI recommends.

Roofer Rank AI is a productized AI-search visibility audit built specifically for residential and commercial roofing contractors. We fire 50 buyer-intent prompts at ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude (with web search) — queries like "best roofer in Houston", "emergency roof leak Austin", "storm damage repair Tampa" — and report how often your business is cited as a recommended source. Then we audit your schema, Google Business Profile, and content, and ship a 90-day fix plan with 15 concrete actions for $197.

Roofing is a high-consideration purchase ($8,000–$30,000+ average) with intense urgency around storm damage and active leaks. Homeowners increasingly ask ChatGPT or Google AI "who should I hire for storm damage in [city]" and get 1–2 recommended names. If you're not in that first response, you lose the lead — often to a national chain or a competitor with a stronger Google Business Profile and more reviews. Those decisions get made fast, usually in a single sitting.

SEO optimizes your website to rank in Google's blue-link results. Getting recommended by AI is a different game: it's about being cited as a source when ChatGPT, Perplexity, or Google's AI answer a homeowner's question directly. For roofers, that rewards clear schema markup (LocalBusiness, Service, FAQPage) more than backlinks, treats your Google Business Profile and third-party listings (Angi, HomeAdvisor) as just as important as your own site, and favors plain, answer-first content (clear 40–80 word answers to the questions homeowners actually ask). Only 30–50% of what wins in Google search carries over to ChatGPT — so your top-ranked pages can be completely invisible to AI.

The free snapshot runs in about 30 seconds (5 prompts on Perplexity). The full $197 audit takes 5–6 minutes end-to-end: roughly 3 minutes for the 250 AI-engine queries to complete in parallel, 30 seconds for the schema and content auditors, and 90 seconds for the Claude Opus model to write the roadmap and report. You don't need to babysit the run — you can close the tab and we email the report when it's ready.

For most residential roofers, the biggest lift comes from adding clear, direct answers to the questions homeowners actually ask — on every service page (roof replacement, storm damage, leak repair, insurance claims). When your pages answer those questions plainly, AI is far more likely to name you. For commercial roofers, the highest-leverage move is usually completing your Google Business Profile and posting to it regularly — commercial buyers research differently and lean on those signals heavily.

From the audits we've run, most local roofers show up in only a handful of the 50 buyer-intent questions we test — while the best-known names in the same city show up far more often. Rather than quote you an industry average, we'd rather show you: your free check runs the questions on your real business and city so you see exactly where you land. The gap is almost always the same handful of fixable things — thin answers to common homeowner questions, slow review counts, and missing listings on Google, Angi, or HomeAdvisor — which is what the 90-day plan walks you through.

No. The report is written for the roofing business owner, not the SEO specialist. Every action in the 90-day plan is concrete: "Add FAQPage schema to your /storm-damage page with the 6 FAQs below," not "improve schema coverage." You can hand the plan to a junior marketer, a freelance developer, or your existing web vendor and they'll know exactly what to do. The audit also detects your platform (Shopify, WordPress, Wix, Squarespace, custom) and tailors recommendations accordingly.

Yes. Enter the competitor's URL, name, city, and service category and the audit runs the same way. The report will show you their citation rate, schema coverage, top-cited competitors (which may include you), and the gaps in their AI-search setup. Useful for competitive intel before a sales call or before deciding whether to expand into a neighboring city.